Identify and address your core issue.
Set a goal and craft a strategic game plan.
Create a realistic timeline.
Design, refine, launch and support.
The most important step!
Identify and address your core issue.
Too often, not enough time is spent figuring out the REAL problem. Most businesses and designers will be in this mad dash to “see a first draft” instead of taking the time to find out what exactly to even design. Is a brand revamp actually needed? Who are we even targeting? Why didn’t our previous set of design collateral work?