Palm Tran Public Transportation needed a campaign during the later phase of COVID to reassure riders that public transit was once again safe while honoring the essential transit workers who had been on the front lines. Working in collaboration with The Mosaic Group, who developed the strategy and messaging, the project delivered a strong transit branding solution. This included a new visual identity, impactful bus wraps, printed graphics throughout the system, and the launch of a contactless transit card and app. Together, these elements helped rebuild rider confidence and provided a modernized, safe travel experience.