“The Cloud” is the City of Hallandale Beach’s innovative electric bus fleet, delivering sustainable, reliable, and eco-friendly public transportation. Designed to provide comfort, convenience, and reliability, this service also supports other green transportation initiatives like electric bikes and Freebee zero-emission car rides.

We created a cohesive brand identity system for “The Cloud,” ensuring it reflects the city’s commitment to sustainability and community-focused services. The project included designing a modern logo and brand elements, a user-friendly landing page to promote the service, and an informative brochure to engage riders.

This campaign highlights the importance of envisioning public transit through the eyes of current and potential riders. See how “The Cloud” makes sustainable transportation an accessible and appealing option for Hallandale Beach residents.

Visit the landing page here: thecloudhb.com