Chkn, a pop-up concept from Cultivar Hospitality, needed a comprehensive brand identity system to support their growing business. Specializing in Halal craft chicken sandwiches, tenders, and wings, they had an established logo but required a consistent look and feel across various channels. I worked with them to expand their brand, developing custom social media graphics, print templates for food packaging and menus, as well as an eye-catching outdoor tent design for events. The result is a visually cohesive and flexible identity that can adapt to their evolving needs while resonating with their target audience.